Lego is launching its first ever LGTBQ set called “Everyone is Awesome”.
Inspired by the rainbow flag, the buildable model contains 11 figures each with its own hairstyle and rainbow colour.
The 10.24cm-tall model comprising 346 pieces will go on sale on 1 June to celebrate the start of Pride Month.
Set designer Matthew Ashton, Vice president of design at Lego, said in a statement he wanted to create a model that symbolises inclusivity and “celebrates everyone, no matter how they identify or who they love.”
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves,” said Ashton. “This model shows that we care, and that we truly believe ‘Everyone is awesome.'”
The set is designed to be a celebration of the LGBTQ community among the brand’s adult fans and the Lego Group employees.
You’ll be able to buy the “Everyone is Awesome” Lego set from 1 June on Lego.com and via Lego branded stores for $34.99 or €34.99.